Partners

LONGTAIL wouldn’t be what it is without the support of the brands that bring this experience to life—each one known for craft, culture, or performance in their own lane. These aren’t just logos—we collaborate with people who understand what we’re building and help us raise the bar at every stop.

• Good Art Hollywood – Makers of unapologetically bold luxury goods, built in L.A. and worn by people who don’t follow trends—they set them.

• Leica – The legendary German camera brand capturing moments along the rally with the same precision they’ve brought to photography for over a century.

• Wrap Legends – The visual storytellers behind some of the wildest car liveries on the road—trusted to wrap the machines that deserve attention.

• Motul – A global performance oil brand with deep motorsport roots, keeping engines clean and running hard from start to finish.

• -273 – The coldest name in racing gloves and gear—trusted by pros, worn by drivers who don’t just want grip, but attitude.

• Rise N Shine – Race Service’s in-house coffee brand, brewed for early mornings, long drives, and post-party recoveries.

• Race Service – Our creative engine and cultural compass—bringing visual identity, storytelling, apparel, and brand energy to a whole new level.

We don’t take these partnerships lightly—because what we’re building here isn’t just a rally. It’s a full-spectrum experience, made better by people who live and breathe the same values we do.