HOW IT TOOK SHAPE
LONGTAIL wasn’t built in a boardroom.
It started the way most good things do: a few cars, a few friends, and a desire to go somewhere worth remembering.
Since then, it’s grown into something else entirely. Not just a rally—but a series of moments, connections, and late-night gas station debates we wouldn’t trade for anything.
At the center of it all are Mike and Julie, the co-founders who somehow balance horsepower, punchlines, and hospitality with ease. They love the drive, they love a good laugh—but more than anything, they love building something that brings people together.
We’ve driven through deserts and over mountains, under stars and toward sunrises, but what’s always mattered most are the people in the cars. This whole thing works because of the crew.
So yeah, we plan the routes. We pick the hotels. We lock in the experiences.
But the vibe? That’s all you.
Thanks for showing up—and for making it what it is.